5 Questions about Programmatic Video with MAGNA GLOBAL President Kristi Argyilan
The biggest news in video advertising over the past week has been Interpublic Group of Cos. (IPG) teaming up with media companies, including AOL, A&E Networks, Clear Channel, Tribune Co., and...
View Article5 Ways Programmatic TV Is Going to Change Video Advertising as You Know It
Adap.tv has unveiled the addition of TV to its programmatic buying platform, Audience Path. Great! Wait…what does that mean? Basically, programmatic technology gives marketers a really powerful tool in...
View ArticleWWPC 2014: Mi9, Vevo, BBC Worldwide and MAGNA GLOBAL on bringing programmatic...
Video advertising has redefined the early impression of programmatic trading as a “race to the bottom,” and more and more premium publisher brands are embracing the ease and monetary benefits of...
View Article[Video] Ad Buyers from MAGNA GLOBAL, Xaxis and Universal McCann Want Linear...
Last month, executive leaders from MAGNA GLOBAL, GroupM’s data division Xaxis, and Universal McCann spoke at Beet.tv’s summit on programmatic TV advertising presented by Adap.tv. The topic: linear...
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